Periwinkle Home Executives, part of the Periwinkle Group, was established in Port Elizabeth (Gqeberha) with a purpose-driven vision: to deliver world-class cleaning solutions while uplifting communities.

Since inception, we have grown into a trusted service provider employing over 200 people on a permanent and temporary basis. Our teams are supported by experienced field staff, supervisors, and management with more than a decade of industry expertise.

All our professionals are background-checked, compliant with Department of Labour regulations, and continuously trained to uphold the highest hygiene, safety, and service standards.

At Periwinkle, cleaning is not just a service — it is a skill, a profession, and a pathway to dignity and economic empowerment.

Our Founder & Leadership

Zanele Diniso – Founder & Chief Operating Officer

Zanele Diniso is a dynamic entrepreneur and social impact leader born and raised in New Brighton, Gqeberha. She founded Periwinkle Home Executives in 2012 after a diverse entrepreneurial journey that included events management, community initiatives, and co-founding the non-profit organisation Nankumntwana Adopt a Child Learning Programme.

Her passion for people, job creation, and skills development has shaped Periwinkle into a respected industry player. Zanele has received numerous accolades, including:

• Shoprite Entrepreneur Competition Winner (2018)
• Nelson Mandela Bay Business Chamber Top 40 Under 40 (2015)
• Businesswomen Association Achiever Awards Finalist (2017)
• Guest Speaker at the Standard Bank Top Women Conference (2020)

Under her leadership, Periwinkle has hosted domestic worker rights seminars in partnership with the Department of Labour and CCMA, and has been featured nationally on SABC 1 for its innovative approach to the cleaning industry.

Periwinkle Home Executives, part of the Periwinkle Group, was established in Port Elizabeth (Gqeberha) with a purpose-driven vision: to deliver world-class cleaning solutions while uplifting communities.

Since inception, we have grown into a trusted service provider employing over 200 people on a permanent and temporary basis. Our teams are supported by experienced field staff, supervisors, and management with more than a decade of industry expertise.

All our professionals are background-checked, compliant with Department of Labour regulations, and continuously trained to uphold the highest hygiene, safety, and service standards.

At Periwinkle, cleaning is not just a service — it is a skill, a profession, and a pathway to dignity and economic empowerment.

Our Founder & Leadership

Zanele Diniso – Founder & Chief Operating Officer

Zanele Diniso is a dynamic entrepreneur and social impact leader born and raised in New Brighton, Gqeberha. She founded Periwinkle Home Executives in 2012 after a diverse entrepreneurial journey that included events management, community initiatives, and co-founding the non-profit organisation Nankumntwana Adopt a Child Learning Programme.

Her passion for people, job creation, and skills development has shaped Periwinkle into a respected industry player. Zanele has received numerous accolades, including:

• Shoprite Entrepreneur Competition Winner (2018)
• Nelson Mandela Bay Business Chamber Top 40 Under 40 (2015)
• Businesswomen Association Achiever Awards Finalist (2017)
• Guest Speaker at the Standard Bank Top Women Conference (2020)

Under her leadership, Periwinkle has hosted domestic worker rights seminars in partnership with the Department of Labour and CCMA, and has been featured nationally on SABC 1 for its innovative approach to the cleaning industry.